IQVIA Rx Dynamics delivers real-world patient insights to strengthen brand management by analyzing physician prescribing decisions and patient drug use. Covering nearly 75% of Canadians, it augments traditional prescription and shipment data with deeper intelligence, supporting strategy across the brand lifecycle. Rx Dynamics enables brand teams to uncover market opportunities, diagnose strengths and weaknesses, and track promotional effectiveness. Reports address sourcing of new patients, prescriber specialties, inferred indications, comorbidities, patient retention, compliance, and dosage patterns. Delivered via Excel, visualization tools, or advanced analytics platforms, it informs precise sales and marketing strategies.

Join for free to read