Case Study

Accelerating Market Expansion with End-to- End HCP/O Engagement Services

Accelerating Market Expansion with End-to- End HCP/O Engagement Services

Pages 3 Pages

A mid-sized pharma company expanding into Europe and Canada partnered with IQVIA to quickly establish a full HCP/O engagement infrastructure. Facing tight launch timelines, IQVIA delivered consulting, compliance process design, technology rollout, and a trained onshore/offshore team in just four months. Services included FMV validation, contract and payment management, compliance reviews, and first-level support. Uniquely, IQVIA also managed all HCP payments, reducing administrative burden. The result was a compliant, cost-effective, and scalable system that accelerated market entry, ensured operational readiness, and allowed field reps to focus on patient engagement.

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