This infographic breaks down the travel and airline traffic profile, showing the proportion of bad bots, good bots, and human users, and the high sophistication of bot attacks in this sector. It explains how bots driven by competitors and criminals cause unauthorized scraping, seat spinning, loyalty account takeovers, and payment fraud. The resulting business impact includes lost revenue, empty seats, skewed analytics, poor website performance, customer frustration, and brand damage. The infographic emphasizes that unchecked bot activity leads to higher operational costs and degraded customer experience across the entire airline journey.

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