This infographic illustrates how bad bots negatively impact airlines and travel companies, comparing them to disruptive passengers who take seats without paying. It shows that bad bots account for a significant share of airline traffic and make travel one of the most attacked industries. Common bot behaviors include price scraping, seat spinning, SMS pumping, and inventory hoarding, which distort pricing, deny seats to real customers, and inflate operational costs. The resulting impact includes revenue loss, fraud risk, customer dissatisfaction, brand erosion, and escalating infrastructure and support costs. The infographic urges airlines to “ground” bad bots to protect customer journeys and competitive positioning.

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