Health Economics and Outcomes Research (HEOR) is vital for proving product value across clinical, economic, and patient-centered outcomes. By applying rigorous study designs and advanced analytics to real-world data, HEOR generates real-world evidence (RWE) that informs payers, providers, and policymakers. IQVIA supports this process with unmatched global data assets, deterministic data linkage, and multidisciplinary expertise across therapeutic areas. Their step-by-step approach helps biopharma determine, demonstrate, and communicate value throughout the product lifecycle, ensuring stakeholders recognize true impact and enabling timely, cost-efficient evidence generation for better decisions.

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