IQVIA’s Medical Science Liaison (MSL) service provides flexible, scalable scientific engagement to support launches and brand lifecycle management. MSLs connect HCPs, patients, payers, and regulators, delivering expertise in clinical and economic value, patient engagement, and trial inclusion. Supported by IQVIA’s R\&D sites and Expert Ecosystem, they leverage publications, trials, and social data for stakeholder mapping and rapid, cost-effective engagement. The service ensures compliant, outcome-focused deployment with monitored KPIs. MSLs use both face-to-face and digital channels, enabling optimized interactions with key opinion leaders and ensuring patients receive appropriate treatment.

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