The 2023 Observability Forecast for Europe shows growing awareness of observability’s value, despite lagging full-stack adoption (28%). Key drivers include security, AI, and multi-cloud migration. While 68% improved MTTR and 42% enhanced uptime, tool sprawl remains a challenge—50% use 5+ tools, and 43% plan to consolidate. ROI is evident: 43% reported over \$1M in annual value, and the median return across Europe was 2x. France realized a 50% return, the UK and Ireland 114%, and Germany led with 124%. With 89% planning to deploy new capabilities, observability adoption is set to accelerate across the region.

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