In a rapidly evolving digital landscape, customer identity has become essential for trust, security, and innovation. Auth0’s global report, based on insights from 6,750 consumers and platform telemetry, highlights rising identity threats and the need for stronger defenses beyond passwords and basic MFA. The findings show a surge in fraudulent activity, with 46.1% of signup attempts suspected as fraud and retail facing particularly severe attacks. Malicious logins account for 16.9% of all attempts, emphasizing the growing battle to secure customer-facing applications and the urgent need for modern identity protection strategies.

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