An in-house ICM solution might look like an attractive and lucrative option at first, but there are many disadvantages that start surfacing as soon as you start building it. Compensation plans are strategic assets that help your company build and sustain a competitive advantage. Considering all the factors, risks and limitations that come with developing and maintaining a homegrown system, it is essential for organizations to invest in a robust and future-proof ICM platform that goes beyond just incentive plan execution. ICM is only the beginning to shaping and motivating your salesforce.

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