8 Telcos prioritize customer-centric data strategies, with 87% of IT leaders agreeing hybrid architectures offer competitive advantage. While 85% have data strategies, only 49% rate them as very effective. Top data sources include customer, sentiment, and connected product data, but only 25% leverage all three together. Key challenges include high management costs (40%) and data growth (36%). Investment in hybrid cloud and digital transformation has grown, positioning telcos for future innovation.

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