Customer-centricity leads telco data strategies, with 70% using customer data, 61% sentiment data, and 56% supply chain data—yet only 25% leverage all three together. While 87% have enterprise data strategies, 43% face high management costs and 39% lack effective systems. Nearly all (92%) agree hybrid multi-cloud architectures offer a competitive edge. Post-pandemic, 48% have increased investment in digital transformation to meet evolving business demands in the telecommunications sector.

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