Manufacturers use data and analytics to improve customer experience (61%), reduce risk (61%), and gain a competitive edge (55%). Most invest in hybrid, multi-cloud architectures, with 91% believing it provides advantage. Key challenges include high costs (46%) and cloud migration difficulties (36%). Advanced tools like IoT (65%), AI/ML (57%), and data science platforms (53%) support transformation. Over 80% have data strategies in place, but many still seek to optimize them further.

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