This infographic highlights six key metrics marketers should track to align performance with privacy compliance. It explains how page speed is affected by consent tools and excessive third-party scripts, and why reducing unnecessary trackers improves both UX and compliance. The infographic breaks down the importance of understanding which cookies and scripts are essential versus marketing-related. It emphasizes monitoring consent rates as a signal of customer trust and campaign effectiveness. Additional metrics include visibility into vendors across the martech stack, tracking visitors by region to anticipate regulatory obligations, and identifying decayed data to reduce compliance risk. Together, these metrics help marketers balance growth with responsible data use.

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