A key account management strategy can yield significant business impact. Companies that have rallied their people, process and technology around key accounts have experienced some tangible benefits, including: creating more opportunities and closing bigger deals, and growing and strengthening key stakeholder relationships. An account management strategy drives an average of three new executive relationships to develop. 96% of key accounts developed strategic opportunities following the implementation of a key account management strategy. 60% of Key Account Managers (KAMs) reported winning a large opportunity within the first year of deployment of a Key Account Management Strategy.

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