Digital accessibility offers a competitive edge for insurers by ensuring websites are usable and inclusive, meeting diverse audience needs during critical life moments. Research on the top 18 U.S. insurance companies, conducted with Crownpeak’s automated testing tool and manual evaluations, revealed that accessibility, SEO, and usability are closely linked. High-performing companies excelled in providing accessible, user-friendly content aligned with WCAG 2.1 standards. Accessibility not only reduces legal risks but also expands market reach, enhances brand reputation, and strengthens customer loyalty. By adopting best practices and prioritizing accessibility, insurers can improve usability and gain a decisive advantage in a competitive industry.

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