Ping Identity’s infographic highlights three things cybercriminals hate but consumers love: AI-powered fraud protection, passwordless and multi-factor authentication (MFA), and secure call center impersonation. AI-driven CIAM reduces breach costs by 80% and detects anomalies through behavior analytics, while passwordless and MFA stop 61% of breaches tied to stolen credentials. Secure impersonation lets users control when support staff can access accounts, reducing contact center fraud by 36%. With these capabilities, organizations enhance security, reduce friction, and strengthen customer trust while cutting fraud losses and improving satisfaction.

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