The 2024 Bad Bot Report reveals that over half of airline and travel website traffic is human (51.1%), with bad bots accounting for 44.5%—most of which are evasive and advanced. These bots cause serious business issues, including scraping, seat spinning, loyalty program fraud, and account takeovers. Criminals use bots to steal personal data and loyalty points, while competitors deploy bots to monitor pricing and inventory. The impacts include lost revenue, customer dissatisfaction, increased infrastructure costs, poor website performance, and damaged brand trust. Without mitigation, bot activity can significantly disrupt airline operations and customer experience.

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