The 2024 Bad Bot Report shows that bad bots made up 32% of all internet traffic in 2023—outpacing good bots (17.6%) and approaching human traffic (50.4%). The U.S. remains the top target, followed by the Netherlands and Australia. Evasive bots made up 60.5% of bad bot traffic, with nearly half classified as advanced. Industries hit hardest by total bad bot traffic include telecom, gaming, and IT, while entertainment, law/government, and financial services faced the highest levels of advanced bot activity. The findings underscore the growing need for sophisticated bot mitigation strategies.

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