The ebook discusses how digital technology is transforming banking through personalization powered by AI, automation, and fintech innovation. Customers now expect seamless, multichannel, and accessible experiences, with 95% ranking online and mobile banking as essential. Tools like AI chatbots enhance 24/7 engagement, while self-service platforms and automation simplify transactions and improve efficiency. Financial institutions can analyze customer data to offer tailored recommendations, streamline operations, and detect fraud. Insight helps organizations implement modern IT ecosystems combining AI, cloud, and cybersecurity to deliver secure, adaptive, and customer-centric financial services.

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