The advertising and marketing industry is constantly evolving, facing unprecedented disruption and transformation as new technologies emerge. For leaders in this space, it’s crucial to stay informed of the latest trends in order to understand how they will impact future strategic decisions. It is imperative to look beyond consideration of what is trending and into why the trends are relevant now. Trends may be inspired by or change as technology changes but people are at the heart of what the marketing and advertising industry is all about. In order to move hearts and minds, and shift behavior to drive a specific outcome, it’s important to first understand consumer behavior, their preferences and what drives them.

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