This blueprint by Madison Logic outlines a four-step ABM framework for competitive displacement. It emphasizes segmenting target accounts by buyer intent, personalizing cross-channel campaigns, nurturing with intent-driven content, and aligning with sales to track performance. The guide includes templates, real-world examples (e.g., JetTech), and KPIs for measuring pipeline impact. Using ML Insights and ML Measurement, marketers can proactively displace competitors and capture more market share through data-driven engagement.

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