This guide explores how data analytics is transforming government contracting for agencies and contractors alike. It explains how analytics supports procurement decisions, proposal strategies, performance monitoring, fraud detection, and forecasting. The guide includes real-world examples of predictive analytics, dashboards, and sentiment analysis applied to public-sector contracts. It highlights analytics as both a strategic capability and a competitive differentiator in bids. Data-driven insight is positioned as essential for transparency, efficiency, compliance, and improved contract outcomes.

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