This ebook provides a comprehensive introduction to selling goods and services to state, local, and education (SLED) government agencies. It defines the scope and scale of the SLED market, highlighting its size, fragmentation, and revenue potential across thousands of buying entities. The guide walks readers through essential steps for getting started, including vendor registration, understanding agency buying cycles, and articulating a strong value proposition. It also outlines strategies for growing and scaling SLED sales, such as targeting planned future contracts, pursuing expiring agreements, leveraging cooperative purchasing, and accessing small business set-aside opportunities. The ebook emphasizes early engagement, data-driven market intelligence, and relationship-building as keys

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