The Monetate ebook introduction emphasizes that the holiday shopping season is increasingly dominated by online purchases via desktop, mobile, and tablets, as consumers prefer avoiding crowded stores. For example, online holiday spending surged 33% to $1.25 billion on Cyber Monday 2011, illustrating the growing importance of ecommerce. To capitalize on this trend, ecommerce companies must develop and execute a strategic holiday game plan focused on delivering relevant, personalized website experiences that engage shoppers and maximize sales during this peak period.

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