This guide helps organizations select the right CMS by breaking down types (traditional, headless, hybrid), deployment models (on-premise, SaaS, PaaS), and licensing (open source vs. proprietary). It compares all-in-one DXPs with best-of-breed solutions, emphasizing trade-offs between integration and flexibility. The paper details what marketers and developers need from a CMS and outlines a step-by-step evaluation process—RFPs, demos, proofs-of-concept—and key implementation FAQs. The main message: choose based on your unique business needs, not brand popularity or feature bloat.

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