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The Ultimate Guide To A Turbocharged Competitive Intelligence Platform

The Ultimate Guide To A Turbocharged Competitive Intelligence Platform

Evalueserve
Pages 32 Pages

Competitive intelligence (CI) is the systematic process of collecting, analyzing, and leveraging information about competitors, market trends, customers, and external factors to inform strategic business decisions. It enables companies to anticipate market shifts, identify opportunities, mitigate risks, and gain a sustainable competitive edge. CI tools and platforms aggregate data from diverse sources—such as websites, social media, industry reports, and customer feedback—and apply advanced analytics, including AI and machine learning, to deliver actionable insights.

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