CRAYON COMPETITIVE INTELLIGENCE BLOG BACK TO ALL POSTS How to Build and Implement Your Sales Enablement Strategy in 7 Steps Conor Bond on Fri, Apr 2, 2021 If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy. Good news: You’ve come to the right place. Today’s blog post is a 7-step guide to building and implementing a sales enablement strategy within your organization. We’ll also share a few tips for analyzing and optimizing your strategy on an ongoing basis. But first, a word on personnel: Your sales enablement strategy should be a team effort Broadly speaking,

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