BeautyPICTURE THE MOST TIMELESS BEAUTY PRODUCTS YOU CAN THINK OF. An elegant bottle of perfume. A simple red lipstick. A trusted night cream.Even if these lovelies haven’t aged over the years, the experience of buying them has forever changed. Thanks to the advent of smartphones and mobile shopping, the entire shopping process is different than it was even 10 years ago. Today, in the U.S. alone, the online shopping business - a market that was in its infancy a decade ago - brings in $12 billion annually, according to Nielsen. Compared to their offline ancestors, online shoppers have a completely different focus, with two main priorities emerging, according to Nielsen’s 2018 report “The Future of Beauty”: Learning about products (product discov

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