Medallia’s executive guide emphasizes using customer experience (CX) as a strategic lever for profitable growth amid uncertainty. Companies that consolidate digital and contact center insights can reduce costs, improve retention, and boost conversion. Real-time behavioral data helps fix digital pain points, while empowered contact center agents and connected EX-CX strategies drive better outcomes. Organizations that align employee and customer insights see higher efficiency, NPS, and financial performance. Ultimately, orchestrating seamless experiences across all touchpoints enables smarter decisions and delivers measurable impact at scale.

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