The "B2B Marketing Plan" playbook by LinkedIn provides a roadmap for creating effective marketing strategies tailored to professional audiences. It emphasizes understanding the target audience using tools like buyer personas and decision-making unit (DMU) analysis. Key elements include setting SMART goals, crafting content strategies like SEO, SEM, and social selling, and implementing tactics such as email marketing and dynamic ads. Monitoring metrics like conversion rate, customer acquisition cost, and ROI ensures effectiveness. The guide underscores the importance of personalized, value-driven communication and leveraging LinkedIn’s advertising tools for targeted campaigns and long-term client relationships.

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