This playbook is designed to help system integrators capitalize on the rapidly growing digital communications and CX market. It provides an overview of market trends, including the expansion of CPaaS, CCaaS, chatbots, and marketing automation, and explains why digital transformation is a major opportunity for integrators. The document outlines common challenges faced by system integrators, such as complex client requirements, long deployment cycles, and integration demands, and shows how Infobip helps turn these challenges into growth opportunities. It details partnership models, go-to-market strategies, certification paths, and revenue-sharing options. Real-world customer examples illustrate measurable business impact. Overall, the playbook positions Infobip as a strategic partner enablin

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