Tealium’s guide outlines five key steps to Customer Data Platform (CDP) success, starting with assembling and aligning a focused, cross-functional stakeholder team to drive the initiative effectively. Next, define a clear action plan based on well-articulated business objectives and customer segments, including a robust ID resolution strategy to unify data. Then, gather comprehensive information and set measurable goals. Continuous monitoring of progress ensures the CDP delivers value. This structured approach maximizes ROI by enabling real-time data unification and activation, empowering personalized customer experiences and improved business outcomes.

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