The 360 Sales Leader Playbook outlines a sales leadership model that treats sales like a CEO-run business by aligning every department that influences revenue. A 360 sales leader breaks down silos between sales, marketing, presales, product, finance, customer support, and operations to create shared goals, processes, and accountability. The playbook emphasizes interdepartmental collaboration, cross-functional teams, shared KPIs, and feedback loops to improve lead quality, shorten sales cycles, increase conversion rates, and boost retention. It also highlights the importance of sales enablement technology, data-driven decision-making, and ongoing funnel management. By embedding collaboration across the entire customer lifecycle—from prospecting to renewal—organizations can drive sustainable revenue growth, improve alignment, and reduce friction and stress within sales teams.

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