This guide explains how strategic, future-focused talent management will be critical to hiring and retaining top performers in 2025. It outlines five major challenges—career growth expectations, workplace well-being and burnout, intense industry competition, globalization, and a transformed employment landscape shaped by remote and flexible work. To stay competitive, companies must foster human capabilities like curiosity, resilience, informed agility, connected teaming, divergent thinking, and social–emotional intelligence. Seven key trends define modern talent strategy: deeper DEI commitments, hybrid/remote work as the norm, AI-driven HR, data-based decisions, fitness and wellness benefits, continuous learning and upskilling, and skill-based hiring. The guide then gives practical steps to attract talent—building a strong employer brand and EVP, defining mission and values, offering clear growth paths, and competitive pay and perks—and to retain it through flexible work, supportive culture, recognition, burnout prevention, wellness programs, and strong people managers.

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