This guide explores the costly challenge of non-buyers—shoppers who visit a store or website but make no or incomplete purchases. Medallia reveals that nearly one-third of shopping visits result in no purchase, driven by issues like out-of-stock items, poor navigation, and lack of assistance. Using behavioral and digital analytics, retailers can uncover root causes of these missed conversions. With anonymized data from smartphone tracking, payment panels, and surveys, Medallia helps brands identify non-buyer trends, benchmark performance, and improve inventory, personalization, and customer experience—ultimately boosting loyalty, revenue, and market share.

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