This sales training manual for fitness businesses emphasizes crafting a compelling, problem-focused sales pitch tailored to the audience, highlighting value and urgency. It guides teams to define a structured sales process across all customer touchpoints—website, social media, referrals, and walk-ins. It also stresses the importance of creating effective sales collateral like brochures, pitch decks, and proposals to support conversions. The goal is to equip staff with tools and strategies that enhance customer engagement, streamline communication, and drive membership growth.

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