Wahoo Fitness, a tech-fitness company, needed to automate sales and logistics data integration from various 3PL partners to avoid manual entry and reduce errors. Bista Solutions developed a middleware application integrated with NetSuite, enabling real-time, automated data exchange using web services and FTP/XML handling. The system supports multiple data formats for different 3PLs, managing orders, shipments, inventory counts, and returns. The impact: streamlined operations, elimination of manual errors, and a scalable, centralized platform that improved efficiency and supported Wahoo’s global distribution network.

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