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Retention by Design

Retention by Design

Braze
Pages 13 Pages

This guide explains how user retention can be built intentionally through journey design, personalization, and testing. It presents Braze’s framework for designing retention loops powered by behavioral triggers and messaging automation. Examples demonstrate how brands create emotional bonds and reactivation flows without oversaturating users. The guide emphasizes product-led communication, lifecycle insights, and iterative optimization as foundations for sustainable engagement and customer lifetime growth.

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