Madison Logic highlights the critical need for early brand visibility in the B2B buying journey, especially in the “buying group era” where decisions are made collectively. Research shows that 86% of buyers begin with a “Day One” vendor list, and 90% select from it. This means engaging buyers before they contact sales is essential. Madison Logic’s strategies focus on establishing early awareness and influencing buying groups to secure a spot on that initial list, improving market entry and conversion success.

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