Demandbase’s ebook on expert ABM budgeting strategies addresses the common challenges marketers face when shifting to Account-Based Marketing. It explains how traditional budgeting cycles often misalign with ABM program planning, causing confusion about financing the change. Despite limited budgets and existing commitments, the ebook reassures marketers that successful ABM implementation doesn’t require unlimited funds. Demandbase provides practical guidance to help marketers effectively allocate resources, optimize spending, and realize ABM benefits without disrupting existing programs or technologies.

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