This guide explains modern data monetization strategies. Companies can generate revenue by identifying valuable data assets, enriching them, and offering them in various formats like raw data, insights, or enhanced data products. Pricing strategies include cost-based and value-based models, with tiered packages and freemium options to attract customers. Distribution options range from direct transfers to Snowflake Marketplace, which simplifies secure sharing without moving data. Case studies show faster customer onboarding and reduced operational burden. Success depends on clear packaging, leveraging existing customers, and integrating data products into sales pitches.

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