‘Data Ups:’ How CDPs Enable Dealership Data Monetization

6 Pages

This 2025 whitepaper by Fullpath explores how Customer Data Platforms (CDPs) enable car dealerships to proactively identify sales opportunities—called "Data Ups"—within their existing first-party data. It outlines strategies for unifying CRM, web, and ad data to spot buyer intent signals, reduce marketing spend, and boost revenue. AI-driven CDP integration further improves targeting accuracy, making Data Ups a key driver of modern dealership success.

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‘Data Ups:’ How CDPs Enable Dealership Data Monetization

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