The guide “ICP Methodologies for the Modern Market” by HG Insights provides a comprehensive framework for creating Ideal Customer Profiles (ICPs) and advancing them into Ideal Customer Technology Profiles (ICTPs). It emphasizes that a well-defined ICP aligns teams across GTM functions and boosts conversion by identifying high-value customers. Modern ICPs integrate firmographic and technographic data to sharpen targeting. The document outlines a four-step ICP development process, key data points, and the necessity of ICTPs for tailored outreach. It also highlights HG’s platform tools for account scoring, market intelligence, and improved ROI through data-driven targeting.

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