The GTM Consortium offers a unified framework for recurring revenue companies to achieve sustainable, scalable growth through integrated go-to-market (GTM) strategies. It champions cross-functional alignment—spanning sales, marketing, customer success, product, and operations—and identifies key GTM motions like inbound, outbound, PLG, partner-, event-, and community-led. The playbook addresses GTM ownership (CEO or CGTMO), metrics (CAC, NRR, pipeline velocity), ROI models, and frameworks such as MOVE and the GTM Operating System. The GTM Consortium encourages organizations to break silos, measure what matters, and treat GTM as an ongoing process that maximizes recurring customer impact and enterprise value.

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