Every business wants to create a predictable and consistent sales pipeline. This is directly proportional to how accurately you define your ideal customer profile (ICP). SalesIntel’s CMO, James Lamberti, recently shared his real-world example of how SalesIntel is drinking its own champagne and leveraging GTM Partner’s revolutionary, eight-pillar Go-To-Market Operating System (GTM OS) to double marketing efficiency in under 6 months. CASE STUDY SalesIntel’s Framework to 5x Pipeline Eciency: Nail Your ICP A strong, ecient B2B sales pipeline is crucial for the growth and success of a business because it helps ensure a steady stream of revenue and customer acquisition. It enables businesses to forecast sales and plan accordingly while reducing the risk of revenue fluctuations.

Join for free to read