SMS marketing is a high-impact tool that boosts engagement when used alongside email, not as a replacement. It’s best for urgent, personalized messages with a clear call to action and should be used sparingly—no more than 1–2 times per week. Effective SMS strategies include setting expectations, timing messages carefully, and integrating with email campaigns for a seamless customer experience. Industries like retail, travel, and services use SMS for reminders, alerts, and confirmations. A unified platform helps manage both channels, reduce silos, and improve campaign performance.

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