Embedded analytics can significantly increase software value, but monetization depends on smart packaging and pricing. Companies often fail by either charging all users for advanced features they don’t need or undervaluing premium capabilities. A tiered approach, built once and controlled through visibility and security models, lets vendors align offerings with user classes. The Packaging Decision Framework helps segment features by usage and value to structure tiers and add-ons. Pricing should reflect relative value, supported by economic impact and competitive analysis. Deep integration enhances user experience, driving adoption, upgrades, and long-term revenue growth.

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