Digital properties like websites and mobile apps are critical to business success, with customers spending over six hours daily online. Ensuring accurate analytics requires a deep understanding of tools, consistent testing, and proper implementation. Mastering analytics tools involves leveraging training opportunities, joining industry groups, consuming educational content, and organizing internal sessions. Knowledge of JavaScript and HTML aids troubleshooting and data collection. Spot-checking with debuggers and automating tests through digital governance solutions like ObservePoint ensures data accuracy. Maintaining a detailed tagging plan and validating analytics during development, staging, and production phases safeguards data quality and business insights.

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