Dynatrace’s guide on business analytics shows how connecting IT and business metrics improves decision-making and agility. It emphasizes breaking down silos, using shared KPIs, and applying real-time insights through tools like Grail and OneAgent. Key benefits include aligning IT actions with business goals, improving customer experiences beyond digital touchpoints, and enabling precise, context-rich analytics through business events. The guide also highlights use cases like conversion optimization, release validation, and end-to-end process monitoring to enhance collaboration and drive measurable business value.

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