Software and IT companies face challenges navigating the complex healthcare landscape, including outdated data, limited market visibility, and narrow competitive insights. The COVID-19 pandemic accelerated tech adoption in healthcare, increasing demand for data-driven decisions. This guide helps organizations become data-driven by aligning cross-functional teams, assessing readiness, and integrating real-time healthcare commercial intelligence into sales, marketing, and strategic planning. It emphasizes moving beyond static data cuts to dynamic platforms for continuous updates, uncovering growth opportunities, optimizing targeting strategies, and enhancing competitive positioning through robust data and analytics solutions.

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